Social Media Marketing Trends You Should Not Ignore

The success of social media lies in the right mix of fruitful strategies. The incorrect combination will simply decrease the traffic from targeted customers rather than attract them. In the event that you devise your social media marketing strategies such as social media optimization based on current trends, it is possible to increase profits and use social media sites effectively for marketing. Listed below are the recent trends highlighted in an article published by Forbes using the 2013 Social Media Marketing Industry Report.


Based on the research reports, the usage of social bookmarking sites has decreased to ten percent from 26 percent in 2011. This considerable drop of usage clearly indicates the fall of bookmarking sites. Even though the websites including Twitter, StumbleUpon, Reddit and Pinterest remain popular among marketers, most sites (e.g. DIGG, Friendfeed) are almost dying. Therefore, it is not an excellent practice to trust a bookmarking site blindly for marketing purposes in today’s scenario. Instead, check for the websites that are most popular and perform the bookmarking very cautiously.

Decline of Daily Deal Sites

Daily deal features or simply daily offerings of deals are regarded as a powerful way to attract a large number of targeted customers at a time. The study report says that around 80 percent of marketers are not interested in using the hottest daily deal sites including Groupon or Living Social for his or her campaigns in the near future.

Now people concentrate more on the considerable amount of returns that they receive from their purchases over time. Hence, you should use social media sites for longterm marketing goals rather than daily goals.

Top Sites for SOCIAL MEDIA MARKETING Campaigns

Marketers who use social media marketing Buy TikTok Followers for marketing will obviously perform social media campaigns (using social media sites for promotion) because of their products or services to attract targeted customers. The campaigns will be successful only when the relevant site is popular amonst the customers.

The study report indicates that marketers who spend more than 40 hours a week for social media marketing perform their campaigns more intensely through Google+, You Tube, Pinterest and Instagram in comparison to those who spend six hours or less weekly on social media. Also, around 92 percent of marketers who’ve five or even more years of experience prefer LinkedIn than 70 percent of marketers having significantly less than five years of experience. Forum marketing has also decreased to 16 percent this season from 24 percent in 2011.

Around 67 percent of marketers are preparing to increase campaigns through Twitter even though it is a slight decrease from 69 percent last year. Young marketers, more than older ones prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging because so many suitable platform to master, which is the highest one accompanied by Google + (61%) and Facebook (59%).

Trends of B2C and B2B Marketers

Business to Consumer (B2C) Marketers use Facebook at an increased rate of 67% than other platforms. Regarding Business to Business (B2B) marketers, both Facebook and LinkedIn have equal majority of 29% each. Given below may be the pie chart showing usage statistics for every platform with regard to B2C and B2B marketers.

B2B marketers work with a more diverse selection of platforms in comparison to B2C marketers. Both of these do not completely utilize blogging and also have minimal You Tube usage.

If you are a B2B or B2C marketer, try to encourage blogs because they are regarded as the most used social media marketing platform. YouTube being the second largest search engine, it is possible to enjoy the benefits it includes by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) have become strong brands by making use of low cost YouTube videos.

As B2B marketers increasingly use LinkedIn, they have an opportunity to utilize SlideShare (owned by LinkedIn). This social media entity may be used for generating leads for B2B organizations.

Fewer Check-ins Online

As per the study reports, there is a reduction in using geo-location services including Foursquare from 17% in 2011 to 11% this season. These services allow check-in to your locations automatically online. The decline in these kinds of services indicates that people are now concerned more about privacy and safety. Marketers can tackle this example by introducing contests and rewards. This will encourage visitors to check-in more.

If you are still following the old strategy for social media marketing, then it is the time and energy to develop new strategies based on all these current trends. It is better to entrust this tedious task to an established social media marketing company that offers reliable social media services instead of try implementing the strategies on your own.

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